PPC-HubFree Tools & Resources for PPC Specialists
Calculators, generators, a blog, and ready-to-use resources for working with Google Ads, Meta Ads, and other advertising platforms
Latest news
Other tools and resources are done — materials will be updated gradually
New blog post: match types and negative keywords
New blog post: complete guide to UTM tags
UTM Tag Generator got new advanced features
12 calculators are now available on PPC-Hub
We're live! PPC-Hub is now officially available to everyone
Frequently asked questions
What is PPC-Hub?
PPC-Hub is a free platform with tools for anyone working with paid advertising. It includes calculators for bid and budget planning, a UTM tag generator, ready-made negative keyword lists, campaign launch checklists, and articles about Google Ads, Meta Ads, and other advertising platforms. Everything is available instantly, no registration required.
Who creates the content on PPC-Hub?
Content is prepared by the PPC-Hub team based on hands-on experience running ad campaigns. If you spot an inaccuracy, let us know through the contact form.
Who is this site for?
For PPC specialists, marketers, and business owners who run their own advertising in Google Ads, Meta Ads, or other platforms — from beginners to experienced professionals.
I found a mistake or have an idea for a new tool — where do I send it?
Reach out through the form on our Contacts page — we read every message.
What PPC-Hub offers
PPC-Hub is a free toolkit for performance marketers who manage Google Ads, Meta Ads, Microsoft Ads, and other paid channels. Instead of scattering spreadsheets, ad-hoc formulas, and one-off scripts across your workflow, you get calculators, generators, downloadable resources, and practical guides in one place — built for day-to-day campaign work rather than generic marketing theory.
Calculators and generators
The PPC calculator suite covers ROAS, break-even CPC, target CPA, daily budget, revenue forecasting, ROI, margin analysis, and more — twelve metrics in total. The UTM builder creates tagged links for any channel, with optional Google Ads ValueTrack support. The keyword match type generator converts keyword lists into broad, phrase, and exact formats for search campaigns.
Additional utilities include a keyword multiplier for semantic expansion and a case converter for consistent ad copy formatting. Every tool runs in the browser without registration and produces results you can copy directly into ad platforms or internal reports.
Ready-to-use PPC resources
Beyond interactive tools, PPC-Hub publishes negative keyword lists, placement exclusion lists for Display and YouTube, campaign launch checklists, client onboarding templates, and industry benchmark references. These assets are maintained for practical account work — structure reviews, launch preparation, and ongoing hygiene — rather than as static PDF downloads.
The resources catalog is updated when lists change or new templates are added. Combined with the blog, it gives specialists both operational assets and longer-form explanations of tracking, match types, and campaign structure.
Who PPC-Hub is for
Freelancers, in-house marketers, and agency teams use PPC-Hub to validate bids before scaling, standardize UTM naming, prepare negative keyword sets at launch, and share checklists with clients. The site is bilingual (English and Ukrainian) so teams working across markets can use the same tools without rebuilding workflows per locale.
Nothing on PPC-Hub replaces platform-native reporting or professional audit services, but it reduces friction for calculations and repetitive formatting tasks that otherwise consume hours each week.