Resources

A universal list of negative keywords to reduce irrelevant traffic in Google Ads search campaigns.

Domains with inflated traffic, bot activity, ad click fraud, children's and pro-Russian content — to exclude from Display (GDN) and Performance Max campaigns.

Channels with fake views, bot activity, ad click fraud, children's and pro-Russian content — to exclude from Google Ads video campaigns.

Mobile apps with inflated installs, bot activity, ad click fraud, children's and pro-Russian content — to exclude from App campaigns and the Display network.

A step-by-step checklist to prepare, launch, and verify a new advertising campaign.

Recommended campaign and ad group hierarchy with naming conventions for scalable accounts.

A step-by-step audit to run before taking over a client's account.

Verify your landing page is ready before sending paid traffic.

Key settings to review before starting a Performance Max campaign.

A structured brief format for ordering high-quality ad copy.

Questions to gather requirements before starting a new client engagement.

Reference metrics to benchmark your campaign performance against industry averages.

When to increase or decrease budgets based on seasonal demand patterns.