Basic negative keyword list for Google Ads
A universal list of negative keywords to reduce irrelevant traffic in search campaigns.
Updated: July 15, 2026
OpenResources
Ready-made lists, templates, and checklists for PPC specialists
Negative keywords Negative keywords Negative keywords for e-commerce
Niche-specific negatives for online stores: free, reviews, jobs, and other non-commercial queries.
Updated: July 20, 2026
OpenNegative keywords Negative keywords for B2B lead generation
Specific exclusions for B2B lead gen campaigns to filter out non-buyer intent.
Updated: August 5, 2026
OpenNegative keywords Negative keywords for real estate
A curated list for real estate: rentals, sales, commercial property, and related queries.
Updated: August 3, 2026
OpenNegative keywords Negative keywords for healthcare
Exclusions that account for Google Ads restrictions in medical and pharmaceutical campaigns.
Updated: July 28, 2026
OpenNegative placements Fraudulent and bot placements to exclude (GDN)
Display Network placements with suspicious activity and low-quality traffic.
Updated: June 28, 2026
OpenNegative placements Irrelevant domains for Performance Max
Domains to exclude via brand safety and placement exclusions in PMax campaigns.
Updated: July 2, 2026
OpenNegative placements Mobile apps with inflated traffic (GDN)
Apps with suspiciously high activity levels worth excluding from Display campaigns.
Updated: August 7, 2026
OpenNegative placements Top 100 junk placements
A community-sourced list compiled from PPC specialists' shared exclusion data.
Updated: August 1, 2026
OpenChecklists New PPC campaign launch checklist
A step-by-step checklist to prepare, launch, and verify a new advertising campaign.
Updated: August 1, 2026
OpenChecklists Google Ads account structure template
Recommended campaign and ad group hierarchy with naming conventions for scalable accounts.
Updated: June 10, 2026
OpenChecklists Client account audit checklist
A step-by-step audit to run before taking over a client's account.
Updated: August 6, 2026
OpenChecklists Landing page preparation checklist
Verify your landing page is ready before sending paid traffic.
Updated: July 25, 2026
OpenChecklists Performance Max pre-launch checklist
Key settings to review before starting a Performance Max campaign.
Updated: August 9, 2026
OpenTemplates Team UTM tagging template
A naming convention template for consistent campaign tracking across the team.
Updated: July 18, 2026
OpenTemplates Ad copy brief template for copywriters
A structured brief format for ordering high-quality ad copy.
Updated: August 4, 2026
OpenTemplates New client onboarding brief
Questions to gather requirements before starting a new client engagement.
Updated: July 30, 2026
OpenBenchmarks Average CTR and CPC by industry
Reference metrics to benchmark your campaign performance against industry averages.
Updated: August 8, 2026
OpenBenchmarks Demand seasonality by niche
When to increase or decrease budgets based on seasonal demand patterns.
Updated: July 22, 2026
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