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Client account audit checklist

Updated: August 12, 2026

A step-by-step audit to run before taking over a client's account.

0 of 11 completed

Account access and billing status verified
Conversion tracking accuracy checked (test purchase/lead)
Search terms report reviewed for last 30 days
Quality Score and ad relevance assessed
Budget pacing and spend distribution analyzed
Negative keyword gaps identified
Ad copy A/B tests reviewed for winners
Landing page relevance and speed audited
Audience and remarketing lists evaluated
Change history scanned for recent risky edits
Recommendations documented with priority levels

These are general recommendations. Adapt the checklist or template to the specific account, industry, and campaign goals before use.

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