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New PPC campaign launch checklist

Updated: August 12, 2026

A step-by-step checklist to prepare, launch, and verify a new advertising campaign.

0 of 12 completed

Conversion tracking verified in Google Ads and GA4
Geo-targeting and language settings confirmed
Negative keyword lists applied at campaign level
Ad extensions configured (sitelinks, callouts, structured snippets)
Landing page loads under 3 seconds on mobile
UTM parameters tested for all active ads
Budget and bid strategy aligned with KPI targets
Ad schedule matches business hours / peak demand
Brand vs non-brand campaigns separated
Final URL and display path reviewed for typos
Conversion actions set to primary/secondary correctly
Campaign published and receiving impressions

These are general recommendations. Adapt the checklist or template to the specific account, industry, and campaign goals before use.

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