Demand seasonality by niche
Updated: July 22, 2026
When to increase or decrease budgets based on seasonal demand patterns.
Demand Seasonality by Niche — Budget Planning Guide Niche | Peak months | Low months | Budget shift ----------------------|--------------------|--------------------|--------------- E-commerce / retail | Nov–Dec, Black Fri | Jan–Feb | +40% peak / −30% low Travel & tourism | Jun–Aug, Dec | Jan–Mar, Sep–Oct | +50% peak / −40% low Education / courses | Aug–Sep, Jan | Jun–Jul | +35% peak / −25% low Real estate | Mar–Jun, Sep | Dec–Jan | +25% peak / −20% low Tax & accounting | Jan–Apr | May–Dec | +60% peak / −50% low Fitness & wellness | Jan, Sep | Jun–Aug | +30% peak / −20% low Home improvement | Apr–Jun | Nov–Feb | +35% peak / −30% low Tip: Start scaling budgets 2–3 weeks before peak demand; reduce gradually after peak to avoid wasted spend.