Skip to main content

Blog Resources Contacts

Back to resources

Checklists

Performance Max pre-launch checklist

Updated: August 12, 2026

Key settings to review before starting a Performance Max campaign.

0 of 10 completed

Conversion goals set and verified in account
Brand exclusions configured (brand terms, URLs)
Asset groups contain min. 5 headlines, 5 descriptions, 5 images
Audience signals added (custom segments, remarketing)
Listing groups / product feed validated for Shopping
Final URL expansion reviewed and limited if needed
Placement exclusions applied (Display, YouTube apps)
Budget set with 2-week learning period in mind
Search themes / keywords added where available
Campaign label and naming convention applied

These are general recommendations. Adapt the checklist or template to the specific account, industry, and campaign goals before use.

PPC-Hub

Resources and tools for PPC specialists

Have a question or suggestion? Contact us

Privacy Policy·Terms of Service·© 2026 PPC-Hub. All rights reserved.